URBN Hotel is an award-winning, sustainable boutique hotel in Shanghai designed for the discerning jetsetter. In 2004, Roche financed and launched URBN, recognizing the serious pollution problem in China and the need for sustainable solutions. Occupying a converted factory warehouse, URBN is China’s first carbon-neutral hotel and proudly uses recycled and locally-sourced materials. URBN’s downtown location in Jing’an is an urban sanctuary in China’s most exciting and dynamic metropolis. The hotel has since expanded and earned multiple awards including “Hotel with Lowest Carbon Theme Design” by <T+> Magazine and “China Best Environmental Hotel” by Voyage magazine.