IS Seafood

Associated Enterprises

Founded in 2013 by Robert W. Roche and Biggi Stefansson IS Seafood has quickly gained the reputation as a top quality supplier to the food service industry within China.  Serving a diverse set of customers including, online consumer retailers, air catering companies, hotels, restaurants, catering companies and wholesale distributors, Roche has secured funding to ensure that IS Seafood is poised for dramatic growth.

IS Seafood is unique amongst food suppliers to this segment in that we control 100% of the integrity of the supply chain from purchasing to delivery.  This means that we purchase directly from producers around the world, import the products into China, process the items in our own facility and resell direct to our network of customers.

Biggi Stefansson

Biggi Stefansson, co-founder and co-owner of IS Seafood was born in Siglufjordor, a small fishing town of 1200 people situated at the Northernmost point of Iceland. He comes from a long line of seamen. With his great-grandfather a fishing boat captain, and his father a fishing boat captain, he was surrounded by the industry his whole life. 

Biggi started career as a deckhand on a fishing trawler in his native Iceland at the age of 14. Within 5 years, he worked his way up to become a fully qualified captain. After a life threatening incident at sea, he went back to school to earn a bachelor's degree in business. During his studies, Biggi’s sense of adventure led him to spend a year in China as a foreign exchange student. After arriving in Shanghai, his entrepreneurial spirit took over and he decided to take root in Shanghai.

In 2005, Biggi founded his first company in China, Million Nation Ltd. and completed his degree from Shanghai University. Million Nation is an import export company based in Shanghai China, servicing super market chains in Europe and Africa. 

In 2012, Biggi left the day to day management of Million Nation lay the ground work for IS Seafood.  In founding IS Seafood, Biggi created a company that combined his two great passions in life: Icelandic seafood and doing business in China.

Outside of IS Seafood and Million Nation, Biggi is the Area Director of the Entrepreneurs Organization Greater China and the Vice Chairman of the Icelandic Chamber of Commerce in Greater China.

He is a fluent speaker of Chinese. In his free time Biggi enjoys horseback riding, listening to audiobooks, and traveling with his wife and daughter.