Redhorse Performance, Inc. (RHP) manufactures and distributes high-performance engine components for use in the automotive and marine aftermarkets. RHP sells its products through a network of leading performance parts distributors in North America and direct to the consumer through its own e-commerce website. RHP launched its brand in 2006 with the hand polished hose end, which remains the best looking high performance fitting on the market. The company currently offers more than 2,800 parts, including a full line of hoses and fittings.
Impressed by the unsurpassed quality and appearance of the Redhorse portfolio of products and intrigued by their considerable market potential, Roche assumed ownership of Redhorse Performance in 2008. Since then, he and his leadership team have grown Redhorse into one of the fastest growing brands in the performance industry.
Benjamin Johnson, president of Redhorse Performance, Inc., oversees the company’s sourcing and manufacturing in China, as well as the logistics of sales and marketing out Chicago, Illinois. During the past six years, sales of Redhorse Performance products have grown by more than 400 percent, making Redhorse a leader in its product segment.
Johnson moved to Shanghai in 2006 to study Chinese and began working for Roche Enterprises as an executive assistant to Robert Roche. Fluent in Mandarin, he earned a bachelor’s degree from the University of Illinois at Urbana-Champaign, and an MBA from the University of Chicago Booth School of Business.