Oak Lawn Marketing




Oak Lawn Marketing, Inc. (OLM), an omni-channel branding and media company headquartered in Tokyo, Japan, engages in direct marketing of home convenience, health, beauty, and wellness products and services.  Robert Roche co-founded the company in 1993, naming it after his hometown of Oak Lawn, Illinois. He currently serves as Executive Chairman of the company. OLM has expanded from its conventional core business of TV shopping and now operates across multiple shopping channels, including e-commerce, mobile shopping, retail stores, and print catalogues. The company has consistently adhered to a “Voice of Customer” concept, operating its own independent call center, listening attentively to its customers, and analyzing feedback to develop and improve products and services. In 2009, NTT Docomo, Japan’s largest mobile phone operator, purchased a 51 percent interest in OLM. The company has offices in Tokyo, Osaka, Ichikawa, Sapporo, Chicago, Illinois, and Shenzhen, China.


Nobutaka Aotani, Board Member and Executive Vice President, Oak Lawn Marketing

After graduating from Faculty of Law of at Doshisha University, Aotani joined Nippon Telegraph and Telephone Corporation in April of 1987. The following year, he moved to NTT Advertising, Inc., an in-house agency of NTT, and was responsible for marketing and new business planning for game, cosmetics, automobile insurance, and apparel companies. During his tenure, Aotani planned and established the first IT partner category of Japan Professional Football League (J.League).

In July 2008, Aotani was appointed Senior Manager Advertising & Promotion of NTT docomo and devoted himself to popularizing video viewing on mobile phones by organizing mobile phone video distribution projects and producing the first full-fledged drama for mobile phones. He has also worked in leadership positions for Shizuoka Branch Tokai Regional Office of NTT docomo and as General Manager of Advertising & Promotion Department of NTT docomo, where he facilitated integration of mass media and digital marketing. He also serves as Expert Chairman of Radio Commission of Japan Advertisers Association Inc. and achieved results by capitalizing his broad network.

Aotani joined the Board and was appointed Executive Vice President at Oak Lawn Marketing in June of 2017. He also serves as a member of the Board at the subsidiary advertising agency, Interworld, Inc.  


Scott Reid, Board Member and Vice President, Shop Japan​

Originally from Toronto Canada, Scott Reid relocated to Japan in 1995 and soon after joined the Oak Lawn Marketing Group. Reid oversees Shop Japan, Oak Lawn Marketing`s Direct to Consumer business, and is also CEO and President of Oak Lawn Marketing International in Chicago, which handles Shop Japan`s international product sourcing. Reid is a 20-year Direct to Consumer industry veteran who has successfully marketed brands by effectively blending global influences with core Japanese values of quality and service. Reid is very active in the Electronic Retailing Association (ERA), the  global Direct to Consumer Industry’s Trade Association, where he currently serves on its Board of Directors as well as Chair of the ERA Asia Committee. 


Harry Hill, Board Member and Director, New Business Development, DataWise​

A passionate and dynamic business and civic leader, Hill served as President and CEO of Oak Lawn Marketing, Inc. from 2006 until 2017. During Hill’s tenure, the company grew from ¥15 billion to ¥68 billion in sales while creating numerous hit products that become household names.  Doing business to the consumer as Shop Japan, the company created several long selling product brands, creating new niche categories.  Hill and his management team created a powerful corporate culture based on the vision of “enriching lifestyles worldwide.”  While President and CEO, he also managed one of the largest M&A transactions of 2009, when NTT Docomo took a 51% share in OLM.  In September of 2017, Hill stepped down from the day-to-day operations but remains active as an independent outside director, particularly focusing on new business development for Datawise.

Hill is an active both as a business and civic leader.  He was appointed by the White House to be the Co-Chair of CULCON, a bi-national group advising the U.S. and Japanese governments on the next generation of leaders.  Simultaneously, he was appointed as Chair of the Japan-US Friendship Commission. Hill is active in the ACCJ, and was named a Male Champion of Change by the Japanese Cabinet for his role in promoting gender diversity.  He has a particular passion for HOPE International Development Organization, which provides clean water for the neglected poor.


Hiroaki Obuchi,Executive Officer,Oak Lawn Marketing

After graduating from Meiji University, Obuchi joined a major securities company in April 1991. He worked in the International Finance Department and Investment Banking Department for seven years, underwriting Samurai bonds by sovereign issuers and by private companies such Disney and Pepsi, equity global offering by Japanese companies, and global IPO by NTT DOCOMO.

In April 1999, Obuchi joined NTT DOCOMO. After engaging in IR Department for three years and studying abroad in the U.S. for his MBA, he was appointed as COO at the DOCOMO Euro-Labs (Munich, Germany). After that, he worked for Global Business Division for seven years, where he was involved in setting up of DOCOMO Brazil (Sao Paulo) and, as the first President, providing IOT business for local Japanese companies. Among other things, he provided IOT solutions utilizing eSIM for major agricultural machinery manufacturers, it was the first telecommunications operator in Japan to agree to a contract with a foreign telecommunications operator (Telefonica Brasil SA).

In July 2017, Obuchi was appointed as a director and administrative chief of Radishbo-ya, Co. Ltd. and in March 2018, he joined Oak Lawn Marketing, Inc., both of which are the investee of NTT DOCOMO.

Obuchi graduated from Meiji University, School of Political Science and Economics, and earned an MBA at Thunderbird International Business Administration.


Yuichiro Kato,General Manager of Branding and Marketing,Oak Lawn Marketing

Kato has served as General Manager of Marketing and Branding in Oak Lawn Marketing, Inc. since May of 2017. In this position, he engages in a wide range of responsibilities from marketing business integration to planning for the company’s brand, "Shop Japan." He has contributed to the business growth by 20.5% in a single month.

After graduating from Keio University Faculty of Business and Commerce, Kato joined Procter and Gamble Japan (P&G) in 1995. He became a brand manager for hair care, softener, and other categories. After working as director of marketing and branding and leading companies such as Coca-Cola Japan and Dell, Kato became Marketing Director of Dyson Japan in 2014. At Dyson, he successfully expanded the air conditioning home appliance category by more than 48 percent. Prior to his tenure, the category had been growing at an average rate of only 6 percent per year. As a key member of the leadership team, Kato contributes to the continued business growth in Japan.