Acorn International, Inc. (NYSE: ATV) is listed on the New York Stock Exchange and is lead by Robert W. Roche, Acorn's Co-founder, Chairman and CEO and managed by a diverse leadership team that is comprised of a mix of expatriate and local Chinese managers.
Acorn is an industry leader in direct marketing and brand merchandising in China. Over its nearly twenty-year history, since its founding in 1998, Acorn has built an unparalleled track record of developing famous consumer branded products in China, and promoting and selling these products to consumers everywhere across the entire country.
Over the course of almost two decades, Acorn has developed and sold some of China’s best-known and trusted household branded products beloved by consumers across China. With few exceptions, everyone in China knows Acorn's most famous brands – and many use and love Acorn’s most famous products.
Acorn is a truly international company in China. It is built upon a strong local Chinese culture and outlook, on one hand, and it also continues to be led by its American founder Robert W. Roche, who, along with directors and top management, brings international expertise and best practices to Acorn. In this vein, Acorn takes what is best from the world —from its product selection, product design and product quality, to its management expertise and knowledge of global best practices – to China and to the Chinese consumers.
Previously, “the” dominant player in the Chinese TV infomercial arena, Acorn’s current direct marketing model emphasizes omni-channel sales and marketing, and focuses particularly on e-commerce sales of proprietary-branded and licensed merchandise.
Acorn’s mission is to be a brand that consumers trust and to sell products that customers need and want at affordable prices.
Jacob A. Fisch, President
Mr. Jacob A. Fisch is the President of Acorn. Mr. Fisch’s background includes top executive roles with publicly-listed, global supply chain manager and consumer products giant Li & Fung Limited (HKSE: 494) from 2006 to 2010 and then with its controlling shareholder, the Fung Group, from 2010 to 2012. Such roles included Director of Corporate Development for the Fung Group, and Senior Vice President – General Counsel for Li & Fung Limited, where he was part of the core leadership team and global head of Legal responsible for Li & Fung’s then over 80 offices in over 40 countries. Mr. Fisch also co-founded Hong Kong venture firm, Nest, in 2010, and founded Mile Point Capital Partners in 2011. In 2013, Mr. Fisch co-founded and became the non-executive Chairman of Dragon Law, a Hong Kong and Singapore based technology company. Prior to these roles and activities, Mr. Fisch was an attorney at leading international law firms in New York City, Hong Kong and Shanghai. Mr. Fisch has been a term member at the Council on Foreign Relations in New York City, is a member of the Hong Kong-based Hong Kong Forum, affiliated with the Council on Foreign Relations, and is a member of the Executive Forum, a fifty-person forum for the most senior managers of multinational corporations headquartered in Asia. Mr. Fisch is a member of Young Presidents Organization. Mr. Fisch holds a J.D. from Harvard Law School and a B.A. from Columbia University.